I'm here to help your business take off.

Website Design & Development Services

Creative and custom website solutions for start-ups, eCommerce, businesses and more.  Starting from only $200.

Partner with a Digital Expert

In today’s digital age, having an expert by your side is a game-changer. When you partner with me, you’re tapping into a wealth of knowledge and experience.

Focus on Your Core Business

I offer a full-service solution that will streamline your online presence, ensuring every aspect is expertly handled, so you can focus on your core business.

Your Success is My Commitment

I am dedicated and committed to helping businesses flourish online. From one phase to the next, your website should live up to your constant changing needs.

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About Me

Benita Allen

Hello, I am a freelance web developer based in Milwaukee, Wisconsin, offering services to clients across the nation.  I can manage all aspects of your web development projects from start to finish. I hold a BS in Computer Science from UW-Milwaukee and have extensive experience in programming and web development, having worked with Fortune 500 companies and local businesses alike.  My background includes five years as a web developer and team lead at a full-service web development firm, and 15 years as a business partner and web programmer with GroupE Communications, LLC.  I possess strong technical and analytical skills, complemented by excellent creative and conceptual abilities.  I am passionate about designing websites that play a crucial role in a company’s identity, believing that a brand should resonate deeply with customers, going beyond just a logo or a tagline.

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Services

What I do

WordPress Websites and Secure Online Stores

Whether it's launching a personal blog or managing an online store, I assist individuals in starting and expanding successful WordPress websites, utilizing both plugins and custom coding for advanced solutions.

UI/UX Design

Creating visually attractive interfaces, user-friendly navigation, and captivating interactions to ensure that users have a satisfying experience on your website.

Back-End Development

My work revolves around the server-side part of web development that focuses on the behind-the-scenes functionality. This includes server management, database management, application logic, and API development.

Branding and Content Creation

Content creation plays a pivotal role in communicating your company's values and ideas in a manner that resonates with your audience. It serves to attract, engage, and delight prospects and customers, thereby bringing them closer to your business, brand, and products.

Web Hosting & Analytics

Partnering with an experienced and reliable hosting provider is essential to ensure optimal performance and access to the best analytical tools for your website.

Seach Engine Optimization

Optimizing your website for search engines is crucial to ensure people can discover you online, even without knowing your domain name. The main goal of SEO is to achieve higher search engine rankings, which leads to a broader target audience.

Website Plans and Pricing

Let's Discuss Your Requirements

Are you in need of a new website, or is your current website out of date? Contact Benita Allen to discuss how easy it is to have a brand new, fresh site that puts your business ahead of your competitors.  All plans include help with branding, custom WordPress website design, assistance with content creation, custom logo design, stock photography, lead capture contact forms, responsive mobile-friendly design, and more.

My development services are tailored to accommodate a range of budgets, starting at $200 and scaling up to higher investments depending on your specific needs. To streamline pricing transparency, I classify websites into three categories based on size and complexity: Standard Professional, Business Professional, and eCommerce Professional. Contact me to discuss the scope of your requirements, and I’ll provide a personalized quote based on our consultation.

* Extra costs: Extra costs will apply for domain name registration, monthly hosting/maintenance, some WordPress plugins/themes, and advanced custom programming. Any extra costs are discussed prior to development.

Standard Professional

$ 200 Estimate
  • Up to 3 Pages
  • WordPress, Blog
  • Theme Based Design *
  • 1 Domain Email Account
  • Custom Logo Design
  • Contact Forms
  • Responsive Design
  • Social Media Buttons
  • Search Engine Optimization
  • Domain Name Registration *
  • Hosting/Backups *
  • Maintenance Support *
  • SSL Certificate

Business Professional

$ 400 Estimate
  • Up to 10 Pages
  • WordPress, Blog
  • Theme Based Design *
  • 2 Domain Email Accounts
  • Custom Logo Design
  • Contact Forms
  • Responsive Design
  • Social Media Buttons
  • Search Engine Optimization
  • Domain Name Registration *
  • Hosting/Backups *
  • Maintenance Support *
  • SSL Certificate

eCommerce Professional

$ 800 Estimate
  • Up to 20 Pages
  • WordPress, Blog, WooCommerce
  • Custom Design
  • 4 Domain Email Accounts
  • Custom Logo Design
  • Contact Forms
  • Responsive Design
  • Social Media Buttons
  • Search Engine Optimization
  • Domain Name Registration *
  • Hosting/Backups *
  • Maintenance Support *
  • SSL Certificate
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Years Experience
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Completed Projects

FAQ

Frequently Asked Questions and Answers

Standard websites take roughly 1-2 weeks to create, 3-4 weeks for business websites, and 1-2 months for eCommerce websites. This time will differ from project to project.

Most basic websites can be built in 5 pages or less. Some websites can even be built on a single page.

Advanced websites and websites that sell products or services generally have a lot more pages.

If you’re unsure of how many pages you need, don’t worry.  I’ll understand what you’re trying to accomplish, research competitors, and then suggest a Site Map (number of pages and titles) for you to approve.

Yes! Everything that I assemble will be 100% owned by you. The greater part of my clients remain with me for the life of the website. In any case, if for any reason you decide you need to take your website to another facilitating service and get another organization to service the website, I will happily help you in making the change as easily and proficiently as possible.

The majority of my websites are built on the Linux operating system and the open-source Content Management System (CMS) stage called WordPress.

Let’s Talk

I'm here to help your website take off.

Call (414) 595-8054

Background and Experience

Clients and Projects

1. Cyndee CBRF Training, LLC

Developed an online virtual training website from scratch that allows users to register for upcoming CBRF classes and manage their progress. Users may register themselves, or administrators of CBRF facilities may register multiple employees at once. Registered users are able to view their participant guides, complete post-tests, and print an auto-generated certificate of completion upon passing each course. Classes include instructor-led virtual courses via Zoom, and self-study continuing education courses.

www.cbrftraining.com

2. GroupE Communications, LLC

Co-founded a web development company called GroupE Communications, LLC with my business partner Joel Barton in 2003.  Was in partnership with him for 15 years and my primary role was Technical Lead and Programmer.

Was responsible for all technical functions, including working with clients in different departmental areas to gather information, collaborate and ensure that all project needs were met.  Did database and website development, eCommerce development, secure email marketing, and systems administration for dedicated servers.

Clients included Baxter Credit Union, GE Home Finance, Dr. Molar Family Dentistry, Saint Francis Dental Center, Buddy Squirrel, Keller-Heartt, and the Wisconsin Publishers’ Production Club.

My work also included custom designing and developing our in-house administration system for logging and tracking client projects, job/maintenance requests, employee/contractor timesheets, invoicing and payments.

3. Consulting Services

Provided consulting services for Ryco, LLC – a Wisconsin based advertising and marketing company.  Did full-service email marketing for National City Card Services and PNC.  Developed a secure email marketing platform from scratch that integrated direct mail and email marketing campaigns.  It’s web-based reporting system allowed the client to track campaign performance in real-time.

Provided consulting services for Group One Marketing – a Wisconsin based, full-service marketing and advertising agency.  Projects included creating an online staffing directory for Marquette University College of Nursing, and website development and maintenance for Razine Zoo.

4. SpectraCom, Inc. and Circle1Network

Worked as a Web Developer for SpectraCom, Inc. and it’s sister company Circle1Network from December 1996 to June 2001.

Did website development for Northshore Bank, the International Olympic Committee, Parke Davis, Pfizer, Warner Lambert, Zantac-75, Schick, KidsCom.com, Parents-Talk.com and more.  Primarily worked on the UNIX operating system and Oracle database and did Oracle PL/SQL programming.  Worked on many projects involving database design and development, and custom frontend and backend programming.

Also did web-based research survey programming using SPSS coding for Pfizer, BOOKSPAN, IBM, and various other clients.

 

Top Rated

Personal References

I’ve worked with Benita for many years on many projects from Fortune 500 clients to local businesses. She is my former business partner of fifteen years, and prior to that my co-worker at SpectraCom, Inc. She is a truly talented programmer with superb attention to details. Software applications or websites, Benita’s work turns out perfectly the first time. She is also highly attuned to client needs and wants, innovative and an excellent listener. I highly recommend her.

Joel Barton

Account Services and Marketing Professional

Benita was principally responsible for the creation and maintenance of the Wisconsin Publishers’ Production Club website for more than five years. She also designed and produced our email blasts, which were critical announcements of WPPC events. We were a very demanding client and Benita was very professional, and always gave us exactly what we needed, when we needed it.

Kathy Reilly

Founder & Executive Director

Wisconsin Publishers’ Production Club

I worked with Benita for five years at SpectraCom Inc. where she was a Web Programmer and Team Leader. She picked up on new technologies very quickly, was very knowlegeable with database design and development, and created and maintained many of our custom Oracle PL/SQL projects. Her knowledge, professionalism, creativity and hard work were valuable assets to our team, and I highly recommend her services.

Jian Sun

Former VP of Information Technology

SpectraCom, Inc.

Our non-profit organization is geard towards feeding the hungry, and Benita gave us a professional web presence that allows us to reach out to more sponsors and volunteers who are all dedicated to helping people who are less fortunate.

Maurice Allen

President

Milwaukee Street Warriors

Benita was able to help me expand my reach as a CBRF Certifier, and make my online training business a reality by creating an outstanding website that allows me to reach out to many new and repeat students. Students are able to register, pay online, download study materials, and print their CBRF certifications online. I would rate Benita 5 stars for her knowlege, expertise and professionalism.

Cynthia D. Allen-Lowe

Founder and CBRF Certifier

Cyndee CBRF Training, LLC

Benita does an excellent job! I love my website that she designed. She is affordable in her prices and has a great eye for details in whatever you want. She is my go-to person for all of my graphic design needs. I would rate her 5 stars.

Adelia Maxwell

Founder

Majestic Adult Living Agency, LLC

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